MTN WTR CEO Masa Kinemuchi grew up in Niigata, Japan, where clean, refreshing water was part of everyday life. When he moved to the U.S., he was surprised to find that most bottled water had an overpowering taste, often due to high TDS levels – nothing like the neutral, balanced water he knew in Niigata. Realizing that many had never experienced what he considered “true water,” Masa set out to change that.